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Web Survey Bibliography

Title The quality of internet survey data
Year 2005
Access date 29.03.2005
Abstract Internet-based research has the potential to provide survey data that is cheaper, quicker and more user-friendly than conventional methods of survey research involving postal questionnaires, telephone surveys and face-to-face interviews. This point is widely recognised by social and market researchers. Weighed against these significant advantages, methodologists have noted the particular problems that Internet surveys face in terms of sampling and response rates. A large body of research evidence and commentary has emerged focusing on the issues of sampling and response rates in Internet research, and considerable attention has been given to overcoming these limitations. By contrast, there has been little research conducted on the quality of the data supplied by respondents using the Internet. There has been relatively little effort to compare Internet data with that supplied via conventional data collection techniques or to address the question of whether people will provide the same answers when using the Internet as they would if they had used conventional data collection techniques. This paper addresses this issue. It reports on the initial phase of a survey that has involved two matched samples of young people aged 15-16 years (matched for sex, ethnicity and social background). Cluster sampling based on secondary schools in the East Midlands of England has been used. The survey has involved a combination of conventional questionnaires and on-line web-based questionnaires. To explore the potential advantages of Internet research, half of the students participating in the research were asked to complete a conventional OMR questionnaire while the other half were asked to complete an on-line questionnaire. As far as is possible, the on-line questionnaire resembled the format and design of the paper-based counterpart, thus allowing comparisons to be made about a) the nature of responses and b) the technical and practical implications of use of web-based questionnaires.
Access/Direct link Homepage - conference  (abstract)
Year of publication2005
Bibliographic typeConferences, workshops, tutorials, presentations
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Web survey bibliography - 2005 (76)

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